Philadelphia Budget Office approached our team (Philadelphia Office of Innovation and Technology Web/Creative group) to help them create content that will raise the awareness of their audience about how the the City of Philadelphia make its annual budget.
We decided on a short video that briefly explains the subject in simple terms.
The budget process is very complex and can be confusing to a lot of people. This video is able to explain the process visually in a simple, easy to understand manner to create clarity to the audience.
The video is useful just about everywhere. The Budget office can use this video on their website, feature it in an email blast, or present it in community outreach. The video is now a very versatile asset for the department they can use again and again in the future.